Implementation strategy

Stage 1: The processes involved in program implementation begin with collecting the data of unemployed youth which goes into a database. Identification of Unemployed youth is done systematically by a household survey done by team of trained community members. We have youth database of 9.5 lakh youth where in we have capture their Educational Qualification, Skill sets and Aspirations.

Stage 2: Market scan is done to understand the market scenario and to identify employment opportunities available. We also invite the companies to login online and place their requirement.

Stage 3: On the basis of market scan the sectors and courses with high employment potential are identified. The youth from the database will be identified after mapping their aspirations and qualification with the eligibility set by industry. This will be followed by counseling and admission of youth in EGMM training centers. The youth admitted will undergo trainings which are of 1-3 months.

Stage 4: At the end of training, companies come for campus recruitment. Youth placed in jobs are offered sensitive support like counseling, support money hostels identification in cities to prevent dropouts.

The rural and tribal poor youth who are from agricultural wage labourer families earning barely Rs.12000 per annum. The youth send home on average Rs.24000 per annum. This money is used to buy assets like TV, land; educating a younger sibling and to retire a high cost debt. Thus impact studies showed EGMM work takes families out of poverty in a sustained manner.

EGMM is aiming at training and placing 126000 youth during 2010-11. For this to be achieved, either EGMM has to have a machinery that can mobilize and help in the process or EGMM needs to partner with organizations having the required capabilities. EGMM has been doing well to increase its team size and at the same time working to link up with various organizations which have their core strengths among fractions of its target groups.

Mobilization: EGMM has training centers in almost all major mandals of districts. Though they are situated in the proximity it is very difficult to bring youth for trainings particularly girls and from tribal sections of the state. Thus, help of Women and child Welfare department and tribal welfare department of the Andhra Pradesh Government have been sought. These departments will help in mobilizing youth to the training centres.

Training centers: EGMM has set up training centers across the state and most of the training centers are setup in under-utilized and un-utilized Government buildings in order to optimize the available resources. Similarly in areas of high women trafficking where Andhra Pradesh Women’s Cooperative Finance Corporation has centers called ‘Mahila Pranganams’, and areas of tribal belt with ‘Project Monitoring Resource Centre’ buildings under control of Tribal Welfare department, centers have been setup in those areas with combined effort from EGMM and the respective department. Accommodation and security will be taken up by the respective department while trainings requirements are overseen by EGMM which also bears the expenditure for the whole program.

Conducting Trainings: Employment market is very volatile. To prepare youth as per the changing industry requirement EGMM customizes the training programs in consultation with the industry partners.

EGMM has been constantly looking at finding new avenues which can be of interest to youth. Of late most of the youth have been expressing their feedback at the end of trainings and also during survey conducted for the database. Keeping in view their aspirations and trying to match with the available opportunities, EGMM has come up with some initiatives with the help of partners like Dr. Reddy's Foundation (DRF) and IL & FS clusters development intitiative.

The program in partnership with DRF is called 'Skiling Rural India' which focuses on provision of employment opportunities within the radius of 70 Km from the place of residence of the youth. The program in partnership with IL & FS is to design and develop a Globally accredited skills school in Swamy Ramananda Tirtha Rural Institute (SRTRI) where EGMM envisions the school to provide skill trainings for youth in various trades while trying to develop it like an academy and a model centre for vocational trainings in the world.